Smooth Scroll
This will hide itself!

"IMHERE"

Social Design
Advocay
for
Safe Housing

IMHERE is a non-profit project for homeless individuals, with a focus on women. The project started as a personal initiative, but the continuous interest in the visibility of homeless women led to its extension into policy research.

DURATION

6 MONTHS

ClIENTS

NCO, YWCA

ROLE

GRAPHIC DESIGNER

SERVICES

BRAND DESIGN, RESEARCH, MOTION DESIGN, WEB DESIGN

About the Project

The Niagara Community Observatory, a public policy think tank, identifies emerging issues and develops solutions. In collaboration with YWCA, NCO researched the experiences of homeless women in Niagara, highlighting the need for safe and affordable housing policies. We participated in the overall visualization of their policy research, and designed a brochure, information cards, and motion graphics that visualized the policy's potential impact.

Project “IMHERE” began with a question: why are homeless women invisible in our collective awareness? Research uncovered a vicious cycle: they hide from violence, only to be overlooked and neglected. Installing series of interactive designs in community, “IMHERE” offers a inclusive definition of “home” and support to those
who have been marginalized and lost their sense of belonging.

Smooth Scroll
This will hide itself!

"IMHERE"

Social Design
Advocay
for
Safe Housing

IMHERE is a non-profit project for homeless individuals, with a focus on women. The project started as a personal initiative, but the continuous interest in the visibility of homeless women led to its extension into policy research.

DURATION

6 MONTHS

ClIENTS

NCO, YWCA

ROLE

GRAPHIC DESIGNER

SERVICES

BRAND DESIGN, RESEARCH, MOTION DESIGN, WEB DESIGN

About the Project

The Niagara Community Observatory, a public policy think tank, identifies emerging issues and develops solutions. In collaboration with YWCA, NCO researched the experiences of homeless women in Niagara, highlighting the need for safe and affordable housing policies. We participated in the overall visualization of their policy research, and designed a brochure, information cards, and motion graphics that visualized the policy's potential impact.

Project “IMHERE” began with a question: why are homeless women invisible in our collective awareness? Research uncovered a vicious cycle: they hide from violence, only to be overlooked and neglected. Installing series of interactive designs in community, “IMHERE” offers a inclusive definition of “home” and support to those
who have been marginalized and lost their sense of belonging.

Smooth Scroll
This will hide itself!

"IMHERE"

Social Design
Advocay
for
Safe Housing

IMHERE is a non-profit project for homeless individuals, with a focus on women. The project started as a personal initiative, but the continuous interest in the visibility of homeless women led to its extension into policy research.

DURATION

6 MONTHS

ClIENTS

NCO, YWCA

ROLE

GRAPHIC DESIGNER

SERVICES

BRAND DESIGN, RESEARCH, MOTION DESIGN, WEB DESIGN

About the Project

The Niagara Community Observatory, a public policy think tank, identifies emerging issues and develops solutions. In collaboration with YWCA, NCO researched the experiences of homeless women in Niagara, highlighting the need for safe and affordable housing policies. We participated in the overall visualization of their policy research, and designed a brochure, information cards, and motion graphics that visualized the policy's potential impact.

Project “IMHERE” began with a question: why are homeless women invisible in our collective awareness? Research uncovered a vicious cycle: they hide from violence, only to be overlooked and neglected. Installing series of interactive designs in community, “IMHERE” offers a inclusive definition of “home” and support to those
who have been marginalized and lost their sense of belonging.